Master the marketplace business model

Find a pricing strategy that is just right for everyone: you, your providers, and their customers.

How to solve the most daunting challenge of the marketplace business model: platform leakage.

Compare marketplace business models and find the revenue strategy that brings you the biggest growth boost.

Tackle the chicken-or-egg problem with an extreme focus.

Strategies that bring demand to your freshly opened marketplace platform.

How to bring in the first, quality providers before your platform has any customers.

PaulCamper's COO Julia Wadehn shares her best marketplace community-building strategies and explains how they have helped boost PaulCamper's growth.

Engage your best providers by turning them from users into community members.

Tactics to increase trust between your providers and customers – and to boost transactions.

The EU’s newest tax directive, DAC7, extends EU tax transparency rules to online marketplaces and requires reporting seller data to tax authorities. In this article, we share more about what DAC7 is and how marketplace founders can prepare for it.

Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform. 

Freelensia co-founder shares the practical steps the marketplace took to move from on-site interpretation to remote services.

Boost your growth by manually matching your marketplace supply and demand. Mike Williams discusses the benefits of the concierge marketplace model.

Mike Williams shares five tactical tips for growing and onboarding marketplace supply. All battle-tested with his global music studios marketplace Studiotime.

Word-of-mouth creates lasting customer relationships. This guest article offers effective strategies to help optimize your marketplace for positive WOM.

This article discusses James Currier's 19 actionable tactics to solve the chicken-and-egg problem for marketplaces. This is the fourth article in a series covering our favorite talks from the first Marketplace Conference in San Francisco.

A long list of actionable tips for marketplace entrepreneurs, courtesy of Josh Breinlinger, Managing Director at Jackson Square Ventures. This is the third article in a series covering our favourite talks from the first Marketplace Conference in San Francisco.

This article series brings you some marketplace wisdom and inspiration from the first Marketplace Conference in San Francisco. In this article, we discuss a talk about building trust by Upwork’s VP of Product Management, Jessica Tiwari.

Trust is a key component of a successful marketplace. This guest post by Sigrid Zeuthen teaches you how to use content moderation to build trust in your marketplace.

The co-founder of Blablacar discusses what B2B marketplaces can learn from P2P marketplaces, and specifically, marketplace trust as a facilitator for transactions.

Josh Breinlinger, VC at Jackson Square Ventures, shares his advice on what marketplaces should strive for.

A guest post by José del Barrio from Samaipata Ventures on why saturating nodes is a good strategy for marketplaces.

A guest post by Simone Cicero, creator of the Platform Design Toolkit, a methodology and set of practical tools that help platform businesses create value.

Peer-to-peer sharing platforms should give more power to their community.

Your marketplace needs to be tended like a garden.

A community is built through offline interaction and online experience.

Apply the lean startup methodology, iteratively creating your marketplace.

It is better to grow slow in order to preserve the unique aspects of your marketplace.

A clear and compelling value proposition is the simplest way of acquiring supply.