All articles by Sjoerd Handgraaf
Business Model
The best marketplaces run on commission
Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform.
by Sjoerd Handgraaf & Katri Antikainen
Marketing & growth
The top 40 + 10 marketplace investors and VC firms
The title says it all. Here are the people to keep an eye on in the marketplace investment scene.
by Sjoerd Handgraaf
Starting a marketplace
Platform technology
Marketplace software: How to compare and choose the best solution
There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.
by Sjoerd Handgraaf
Starting a marketplace
The Lean Marketplace - out now!
Sharetribe's new book, The Lean Marketplace, is now available for Kindle and as a paperback on Amazon.com. Learn more about this practical guide to building a successful online marketplace business.
by Sjoerd Handgraaf
Starting a marketplace
10 marketplace thought leaders you should follow
A list of 10 important marketplace thought leaders to follow in this rapidly changing industry.
by Sjoerd Handgraaf
Marketing & growth
How to start with branding your marketplace
Use the brand strategy canvas to find your unique marketplace positioning.
by Sjoerd Handgraaf
Starting a marketplace
Three lessons learned: What matters most in marketplaces
In this interview, Oliver Bremer discusses how and why his first marketplace business Tangareef failed and what he learned from it to start a new project.
by Sjoerd Handgraaf
Starting a marketplace
10 marketplace founders you should follow
A list of ten marketplace founders, who remain CEOs of their successful marketplace companies. Follow them for inspiration and advice.
by Sjoerd Handgraaf
Marketing & growth
How to do local content marketing for marketplaces
Content marketing and local marketplaces are a perfect match.
by Sjoerd Handgraaf
Marketing & growth
How to get started with Google Ads for your marketplace
The basics of setting up your first-ever Google Ads campaign.
by Sjoerd Handgraaf