All articles by Katri Antikainen

Content Marketer Katri Antikainen in a shirt with salmon pink and green flowers

Michael Caldwell is smiling widely. His image is framed in a circle on top of an image of orange magnifying glasses.

Marketing & growth

Platform technology

Weave SEO into your marketplace right from the start – An interview with Michael Caldwell

Michael Caldwell shares how to take both users and search engines into account when creating your website.

by Katri Antikainen & Mira Muurinen

Mike van der Heijden is smiling and wears a blazer with a blue collared shirt with the top buttons open. His image is framed in a circle on top of an image with some orange magnifying glasses in the corner.

Marketing & growth

Platform technology

SEO can drastically improve a marketplace’s bottom line – An interview with Mike van der Heijden

Mike van der Heijden shares how investing in SEO can considerably increase a marketplace’s traffic and valuation.

by Katri Antikainen & Mira Muurinen

Colorful office supplies, some of which are made of paper. There is a row with two heart-shaped post-it notes, multiple yellow paper clips and thumbtacks, a yellow stapler on its side, three capped markers, and a calculator made out of paper. Below these, there is a computer keyboard, also made out of paper.

Business Model

DAC7: What the new EU tax directive means for online marketplaces

The EU’s newest tax directive, DAC7, extends EU tax transparency rules to online marketplaces and requires reporting seller data to tax authorities. In this article, we share more about what DAC7 is and how marketplace founders can prepare for it.

by Katri Antikainen

Multiple yellow trophies in even rows on a turquoise background

Business Model

The best marketplaces run on commission

Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform.

by Sjoerd Handgraaf & Katri Antikainen