All Marketplace Academy articles117
Everything you need to know about building a successful marketplace business in one place.
Topics
Marketing & growth
Platform technology
Weave SEO into your marketplace right from the start – An interview with Michael Caldwell
Michael Caldwell shares how to take both users and search engines into account when creating your website.
by Katri Antikainen & Mira Muurinen
Marketing & growth
Platform technology
SEO can drastically improve a marketplace’s bottom line – An interview with Mike van der Heijden
Mike van der Heijden shares how investing in SEO can considerably increase a marketplace’s traffic and valuation.
by Katri Antikainen & Mira Muurinen
Platform technology
How to build a multi-vendor shopping cart
Learn if your marketplace needs a multi-vendor shopping cart. And if it does, how to build one.
by Juho Makkonen
Marketing & growth
Link building for marketplaces
Backlinks are key to your marketplace's SEO authority. Here's how you can build backlinks – and the tactics you should avoid.
by Mira Muurinen
Marketing & growth
Keyword-targeted content marketing for marketplaces
Marketplace content marketing with an SEO mindset.
by Mira Muurinen
Marketing & growth
Keyword research for marketplaces
How to find your initial set of keywords and get started with a marketplace keyword strategy.
by Mira Muurinen
Platform technology
Marketing & growth
Technical SEO for marketplaces
This article introduces the basics of technical SEO and suggests ways to tackle common technical marketplace SEO issues.
by Mira Muurinen
Marketing & growth
Starting a marketplace
Marketplace businesses that thrive in a recession
A recession is a challenge for any business. But a downturn can also offer tremendous opportunities for marketplaces
by Juho Makkonen
Marketing & growth
Platform technology
Opportunities and challenges of marketplace SEO
How to avoid common marketplace SEO pitfalls – and tap into the unique opportunities.
by Mira Muurinen
Marketing & growth
Platform technology
Marketplace SEO: the complete guide
Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.
by Mira Muurinen
Business Model
DAC7: What the new EU tax directive means for online marketplaces
The EU’s newest tax directive, DAC7, extends EU tax transparency rules to online marketplaces and requires reporting seller data to tax authorities. In this article, we share more about what DAC7 is and how marketplace founders can prepare for it.
by Katri Antikainen
Platform technology
A guide to B2B marketplace payments
B2B marketplaces have unique challenges when it comes to payments. Here's how you can solve them.
by Natalia Dinsmore