Marketplace Academy
Everything you need to know about running a marketplace
Welcome to Sharetribe’s Marketplace Academy! It’s your go-to source for practical marketplace guides, success stories, and interviews with top platform economy experts.
Marketing & growth ● Platform technology
Marketplace SEO: the complete guide
Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.
by Mira Muurinen
![Yellow 3D coins and green bills in symmetric diagonal rows on pink background]()
Marketing & growth
Marketplace funding: The complete guide
Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.
by Juho Makkonen
![Multiple yellow trophies in even rows on a turquoise background]()
Business Model
The best marketplaces run on commission
Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform.
by Sjoerd Handgraaf & Katri Antikainen
![How to Choose the Right Marketplace Software]()
Starting a marketplace ● Platform technology
Marketplace software: How to compare and choose the best solution
There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.
by Sjoerd Handgraaf
![Marketplace Glossary: a stack of colorful books on a blue background]()
Starting a marketplace
The complete marketplace glossary
Your lexicon to the world of marketplaces.
by Katri Antikainen
![Online marketplace Investors and VC firms - the venture capital landscape for 2021]()
Marketing & growth
The top 40 + 10 marketplace investors and VC firms
The title says it all. Here are the people to keep an eye on in the marketplace investment scene.
by Sjoerd Handgraaf
![Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.]()
Platform technology
Online marketplace design: the 5 principles of a great marketplace UX
Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.
by Fiona MacDougall
![Payment service providers marketplaces]()
Platform technology
Marketplace payments: The complete guide
What are the best payment service providers for online marketplaces? In this article series, we identify the most relevant payment service providers for online marketplaces.
by Juho Makkonen
Marketing & growth ● Platform technology
Marketplace SEO: the complete guide
Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.
by Mira Muurinen
![Yellow 3D coins and green bills in symmetric diagonal rows on pink background]()
Marketing & growth
Marketplace funding: The complete guide
Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.
by Juho Makkonen
![Multiple yellow trophies in even rows on a turquoise background]()
Business Model
The best marketplaces run on commission
Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform.
by Sjoerd Handgraaf & Katri Antikainen
![How to Choose the Right Marketplace Software]()
Starting a marketplace ● Platform technology
Marketplace software: How to compare and choose the best solution
There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.
by Sjoerd Handgraaf
![Marketplace Glossary: a stack of colorful books on a blue background]()
Starting a marketplace
The complete marketplace glossary
Your lexicon to the world of marketplaces.
by Katri Antikainen
![Online marketplace Investors and VC firms - the venture capital landscape for 2021]()
Marketing & growth
The top 40 + 10 marketplace investors and VC firms
The title says it all. Here are the people to keep an eye on in the marketplace investment scene.
by Sjoerd Handgraaf
![Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.]()
Platform technology
Online marketplace design: the 5 principles of a great marketplace UX
Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.
by Fiona MacDougall
![Payment service providers marketplaces]()
Platform technology
Marketplace payments: The complete guide
What are the best payment service providers for online marketplaces? In this article series, we identify the most relevant payment service providers for online marketplaces.
by Juho Makkonen
Marketing & growth ● Platform technology
Marketplace SEO: the complete guide
Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.
by Mira Muurinen
![Yellow 3D coins and green bills in symmetric diagonal rows on pink background]()
Marketing & growth
Marketplace funding: The complete guide
Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.
by Juho Makkonen
![Multiple yellow trophies in even rows on a turquoise background]()
Business Model
The best marketplaces run on commission
Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform.
by Sjoerd Handgraaf & Katri Antikainen
![How to Choose the Right Marketplace Software]()
Starting a marketplace ● Platform technology
Marketplace software: How to compare and choose the best solution
There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.
by Sjoerd Handgraaf
![Marketplace Glossary: a stack of colorful books on a blue background]()
Starting a marketplace
The complete marketplace glossary
Your lexicon to the world of marketplaces.
by Katri Antikainen
![Online marketplace Investors and VC firms - the venture capital landscape for 2021]()
Marketing & growth
The top 40 + 10 marketplace investors and VC firms
The title says it all. Here are the people to keep an eye on in the marketplace investment scene.
by Sjoerd Handgraaf
![Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.]()
Platform technology
Online marketplace design: the 5 principles of a great marketplace UX
Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.
by Fiona MacDougall
![Payment service providers marketplaces]()
Platform technology
Marketplace payments: The complete guide
What are the best payment service providers for online marketplaces? In this article series, we identify the most relevant payment service providers for online marketplaces.
by Juho Makkonen
Marketing & growth ● Platform technology
Marketplace SEO: the complete guide
Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.
by Mira Muurinen
![Yellow 3D coins and green bills in symmetric diagonal rows on pink background]()
Marketing & growth
Marketplace funding: The complete guide
Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.
by Juho Makkonen
![Multiple yellow trophies in even rows on a turquoise background]()
Business Model
The best marketplaces run on commission
Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform.
by Sjoerd Handgraaf & Katri Antikainen
![How to Choose the Right Marketplace Software]()
Starting a marketplace ● Platform technology
Marketplace software: How to compare and choose the best solution
There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.
by Sjoerd Handgraaf
![Marketplace Glossary: a stack of colorful books on a blue background]()
Starting a marketplace
The complete marketplace glossary
Your lexicon to the world of marketplaces.
by Katri Antikainen
![Online marketplace Investors and VC firms - the venture capital landscape for 2021]()
Marketing & growth
The top 40 + 10 marketplace investors and VC firms
The title says it all. Here are the people to keep an eye on in the marketplace investment scene.
by Sjoerd Handgraaf
![Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.]()
Platform technology
Online marketplace design: the 5 principles of a great marketplace UX
Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.
by Fiona MacDougall
![Payment service providers marketplaces]()
Platform technology
Marketplace payments: The complete guide
What are the best payment service providers for online marketplaces? In this article series, we identify the most relevant payment service providers for online marketplaces.
by Juho Makkonen
Marketing & growth ● Platform technology
Marketplace SEO: the complete guide
Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.
by Mira Muurinen
![Yellow 3D coins and green bills in symmetric diagonal rows on pink background]()
Marketing & growth
Marketplace funding: The complete guide
Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.
by Juho Makkonen
![Multiple yellow trophies in even rows on a turquoise background]()
Business Model
The best marketplaces run on commission
Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform.
by Sjoerd Handgraaf & Katri Antikainen
![How to Choose the Right Marketplace Software]()
Starting a marketplace ● Platform technology
Marketplace software: How to compare and choose the best solution
There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.
by Sjoerd Handgraaf
![Marketplace Glossary: a stack of colorful books on a blue background]()
Starting a marketplace
The complete marketplace glossary
Your lexicon to the world of marketplaces.
by Katri Antikainen
![Online marketplace Investors and VC firms - the venture capital landscape for 2021]()
Marketing & growth
The top 40 + 10 marketplace investors and VC firms
The title says it all. Here are the people to keep an eye on in the marketplace investment scene.
by Sjoerd Handgraaf
![Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.]()
Platform technology
Online marketplace design: the 5 principles of a great marketplace UX
Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.
by Fiona MacDougall
![Payment service providers marketplaces]()
Platform technology
Marketplace payments: The complete guide
What are the best payment service providers for online marketplaces? In this article series, we identify the most relevant payment service providers for online marketplaces.
by Juho Makkonen
Marketing & growth ● Platform technology
Marketplace SEO: the complete guide
Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.
by Mira Muurinen
![Yellow 3D coins and green bills in symmetric diagonal rows on pink background]()
Marketing & growth
Marketplace funding: The complete guide
Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.
by Juho Makkonen
![Multiple yellow trophies in even rows on a turquoise background]()
Business Model
The best marketplaces run on commission
Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform.
by Sjoerd Handgraaf & Katri Antikainen
![How to Choose the Right Marketplace Software]()
Starting a marketplace ● Platform technology
Marketplace software: How to compare and choose the best solution
There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.
by Sjoerd Handgraaf
![Marketplace Glossary: a stack of colorful books on a blue background]()
Starting a marketplace
The complete marketplace glossary
Your lexicon to the world of marketplaces.
by Katri Antikainen
![Online marketplace Investors and VC firms - the venture capital landscape for 2021]()
Marketing & growth
The top 40 + 10 marketplace investors and VC firms
The title says it all. Here are the people to keep an eye on in the marketplace investment scene.
by Sjoerd Handgraaf
![Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.]()
Platform technology
Online marketplace design: the 5 principles of a great marketplace UX
Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.
by Fiona MacDougall
![Payment service providers marketplaces]()
Platform technology
Marketplace payments: The complete guide
What are the best payment service providers for online marketplaces? In this article series, we identify the most relevant payment service providers for online marketplaces.
by Juho Makkonen
Marketing & growth ● Platform technology
Marketplace SEO: the complete guide
Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.
by Mira Muurinen
![Yellow 3D coins and green bills in symmetric diagonal rows on pink background]()
Marketing & growth
Marketplace funding: The complete guide
Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.
by Juho Makkonen
![Multiple yellow trophies in even rows on a turquoise background]()
Business Model
The best marketplaces run on commission
Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform.
by Sjoerd Handgraaf & Katri Antikainen
![How to Choose the Right Marketplace Software]()
Starting a marketplace ● Platform technology
Marketplace software: How to compare and choose the best solution
There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.
by Sjoerd Handgraaf
![Marketplace Glossary: a stack of colorful books on a blue background]()
Starting a marketplace
The complete marketplace glossary
Your lexicon to the world of marketplaces.
by Katri Antikainen
![Online marketplace Investors and VC firms - the venture capital landscape for 2021]()
Marketing & growth
The top 40 + 10 marketplace investors and VC firms
The title says it all. Here are the people to keep an eye on in the marketplace investment scene.
by Sjoerd Handgraaf
![Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.]()
Platform technology
Online marketplace design: the 5 principles of a great marketplace UX
Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.
by Fiona MacDougall
![Payment service providers marketplaces]()
Platform technology
Marketplace payments: The complete guide
What are the best payment service providers for online marketplaces? In this article series, we identify the most relevant payment service providers for online marketplaces.
by Juho Makkonen
Most Read Academy Articles
› View all
Marketing & growth
11 marketplace metrics you should be tracking to measure your success
The most important metrics that anchor all your marketing and growth activities.
Starting a marketplace
Business Model
The 6 marketplace business models – and how to choose the right one
Compare marketplace business models and find the revenue strategy that brings you the biggest growth boost.
Starting a marketplace
What you need to know to plan your marketplace business
An introduction to online marketplaces. What they are, why they are booming, and why you should build one.
Starting a marketplace
Platform technology
Your marketplace MVP – How to build a Minimum Viable Platform
What you should focus on when you’re creating the first version of your marketplace platform.
Business Model
Marketplace pricing: How to define your ideal take rate
Find a pricing strategy that is just right for everyone: you, your providers, and their customers.
Build a successful marketplace step by step
Get started with your marketplace idea by following the steps in our practical guide to building an online marketplace.
Starting a marketplace
What you need to know to plan your marketplace business
An introduction to online marketplaces. What they are, why they are booming, and why you should build one.
by Cristóbal Gracia
Starting a marketplace
How to find great online marketplace ideas
How to spot marketplace opportunities and transform them into great business ideas.
by Cristóbal Gracia
Starting a marketplace
Business Model
The 6 marketplace business models – and how to choose the right one
Compare marketplace business models and find the revenue strategy that brings you the biggest growth boost.
by Juho Makkonen
Prefer books?
The Lean Marketplace – A practical guide to building a successful online marketplace is available online and on Amazon.
Latest articles on Marketplace Academy
Fresh content form Sharetribe's marketplace experts and partners.
Marketing & growth
Platform technology
Weave SEO into your marketplace right from the start – An interview with Michael Caldwell
Michael Caldwell shares how to take both users and search engines into account when creating your website.
by Katri Antikainen & Mira Muurinen
Marketing & growth
Platform technology
SEO can drastically improve a marketplace’s bottom line – An interview with Mike van der Heijden
Mike van der Heijden shares how investing in SEO can considerably increase a marketplace’s traffic and valuation.
by Katri Antikainen & Mira Muurinen
Platform technology
How to build a multi-vendor shopping cart
Learn if your marketplace needs a multi-vendor shopping cart. And if it does, how to build one.
by Juho Makkonen
Marketing & growth
Link building for marketplaces
Backlinks are key to your marketplace's SEO authority. Here's how you can build backlinks – and the tactics you should avoid.
by Mira Muurinen
Marketing & growth
Keyword-targeted content marketing for marketplaces
Marketplace content marketing with an SEO mindset.
by Mira Muurinen
Marketing & growth
Keyword research for marketplaces
How to find your initial set of keywords and get started with a marketplace keyword strategy.
by Mira Muurinen
Learn by doing. Start building a marketplace with Sharetribe today.
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